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“Most people make the mistake of thinking design is what it looks like... People think it’s this veneer - that the designers are handed this box and told, ’Make it look good!’ That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.” - Steve Jobs

Report From N.A.B.

I am currently in Vegas for the National Association of Broadcasters Convention. So posting will still be light for the next few days or so.

Some highlights:

Apple released an update to the whole editing suite. Final Cut Studio 2 has Final Cut Pro 6, DVD SP4, Motion 3, Soundtrack 2, a really cool color correction tool and Compressor on steroids. Also, they just developed an asset management tool called Final Cut Server.

Final Cut Studio

I was hoping that it could be a replacement for some underdeveloped software we use at work, but I don’t think it will be. It might be useful to us though.

AJA just released a HD IO box where they claim “With a single FireWire 800 connection, Io HD supports the amazing new Apple ProRes 422 Codec—natively, in hardware, to bring production-quality HD editing to laptops!

Red One

And this camera looks pretty sweet!

OK… maybe more later.

About

Daniel Burns is an artist, TV Producer and digital media enthusiast, living and working in Boulder, Colorado. He spends his time learning and playing music on guitar and piano, surfin' the net and geeking out on new tech. This blog is updated haphazardly. Jus' so ya know.

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